Campaigns

From concept to execution, I helped bring bold, multifaceted ideas to life across channels, adapting the visual language to meet both cultural moments and brand goals.

ROLE
Art director
Designer
Copywriter

DELIVERABLES
Landing page
Paid/organic social
Emails
OOH

SHOUT-OUTS
Kaitlyn Peterson
Marina Carral
Vanessa Nguyen
Teddy Siegel
Jordan Macy
Ara Coutts

Only a Dirty Word If You Wipe

A**hole: Only a Dirty Word If You Wipe is a bold nationwide campaign that takes Tushy's irreverent voice to new heights. With a Times Square billboard and a branded truck, the activation turned a cheeky message into a real brand moment. The challenge was to translate humor into high-impact visuals that would grab attention instantly, whether on a bustling city block or a cross-country highway. This campaign marks a career milestone and serves as a powerful example of how playful provocation can spark a nationwide conversation around sustainability and hygiene.

Holiday

During the holiday season, a time marked by particularly high consumer engagement, TUSHY's goal was to stand out while staying true to the brand’s playful voice. This festive campaign took inspiration from Googie architecture, incorporating retro-futuristic shapes, bold colors, and strategic use of red—a nod to insights from the marketing team. The result was a fresh yet familiar visual system that brought a nostalgic but modern twist to the holiday spirit.

Asshole Activists

Asshole Activists is a purpose-driven campaign that highlights sanitation and environmental issues through a satirical lens. Originally launched in Toronto, the campaign expanded to a New York City activation that welcomed over 100 guests. From messaging to visual identity, the challenge was to strike a careful balance between irreverence and impact, using humor to spark awareness around serious topics. This campaign earned a Clio Award and was shortlisted for a Cannes Lion.

Go2Go NYC

Teddy Siegel, the activist and founder behind @got2gonyc, created the account to share the locations of free bathrooms in NYC. This being right up Tushy's alley, we collaborated with her to advocate public bathroom access in the city and promote our portable bidet, the Tushy Travel.

Maggie Molloy