Our brand refresh marks a new chapter for Tushy, bringing it closer to nature while introducing a broader visual world for both new and existing consumers. Built around the idea that “nature knows best” and that universal “first spray” moment, the campaign combines full-bleed editorial photography, vibrant saturated color, surreal environments, and familiar bathroom scenes to make the bidet experience feel approachable, unexpected, and distinctly Tushy. A diverse cast brings the brand to life across a range of playful, human moments, establishing a refreshed visual identity that balances nature, humor, and everyday self-care.

Take Pride in Your Tushy celebrates queer joy through the lens of confidence, self-expression, and unapologetic self-care. Created in partnership with Gayletter, the campaign brought together five members of the LGBTQ+ community in a vibrant editorial photoshoot that extended across social media, out-of-home wheatpaste posters, a magazine spread, and an on-site activation at the NYC Pride Parade. The challenge was to create a campaign that felt authentic to both Tushy's playful brand voice and the community it was celebrating, resulting in a colorful, community-first campaign that showed up across multiple touchpoints throughout Pride Month.

A**hole: Only a Dirty Word If You Wipe is a bold nationwide campaign that takes Tushy's irreverent voice to new heights. With a Times Square billboard and a branded truck, the activation turned a cheeky message into a real brand moment. The challenge was to translate humor into high-impact visuals that would grab attention instantly, whether on a bustling city block or a cross-country highway. This campaign marks a career milestone and serves as a powerful example of how playful provocation can spark a nationwide conversation around sustainability and hygiene.